SUBJECT:
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Approval of a resolution authorizing the Interim President & CEO, or their designee, to finalize and execute a contract modification of the marketing services contracts approved by Resolution AI-2020-1371, increasing the contingency funding by $800,000, for a total not-to-exceed amount of $11,107,259.
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FISCAL IMPACT:
Funding for this action is available in the FY2023 Operating Budget
STRATEGIC PLAN:
Strategic Goal Alignment:
? 1. Customer ? 2. Community
? 3. Workforce ? 4. Organizational Effectiveness
Strategic Objectives:
? 1.1 Safe & Reliable Service ?1.2 High Quality Customer Experience ? 1.3 Accessible System
? 2.1 Support Sustainable Regional Growth ? 2.2 Become a Carbon Neutral Agency
? 2.3 Responsive to Community and Customer Needs ? 2.4 Regional Leader in Transit Planning
? 3.1 Diversity of Staff ? 3.2 Employer of Choice ? 3.3 Expand Highly Skilled Workforce
? 4.1 Fiscally Responsible and Transparent ? 4.2 Culture of Safety ? 4.3 State of Good Repair
EXPLANATION OF STRATEGIC ALIGNMENT: The marketing contracts support CapMetro's Marketing & Communications Department in significant efforts to educate and inform the community, as well as market CapMetro's services to attract and retain riders.
BUSINESS CASE: The action requested is within the CapMetro budget that was approved by the CapMetro Board of Directors and is not a request for additional funding. This action is to approve the agency's authority to allocate more funding to a board-approved contract.
COMMITTEE RECOMMENDATION: This item will be presented to the full board on November 21, 2022.
EXECUTIVE SUMMARY: A revision to a Board approved resolution to increase the contingency amount on option years 2 and 3 of the Marketing Services contracts by $800,000 to provide support services budgeted and necessary for strategic projects in FY 23 and FY 24. The FY 23 ...
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