SUBJECT:
title
Approval of a resolution authorizing the President & CEO, or her designee, to execute an agreement with Clear Channel Outdoor, LLC to manage CapMetro's transit advertising program for a one (1) three-year base period with three (3) renewable option periods of two (2) years each for a guaranteed payment to CapMetro of $7,727,250 in the base period, and a total guaranteed payment of $25,397,765 with the base and options.
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FISCAL IMPACT:
Refer to executive summary for clarification.
STRATEGIC PLAN:
Strategic Goal Alignment:
? 1. Customer ? 2. Community
? 3. Workforce ? 4. Organizational Effectiveness
EXPLANATION OF STRATEGIC ALIGNMENT: Execution of an agreement with Clear Channel Outdoor, LLC to manage CapMetro's transit advertising program will promote sustainability of CapMetro's operations by potentially increasing transit advertising revenue and improving CapMetro's financial position.
BUSINESS CASE: The agreement has the potential to increase transit advertising revenue by leveraging the expertise of a partner with vast, successful experience in transit advertising sales and operations.
COMMITTEE RECOMMENDATION: This item will be presented to the full board on October 20, 2025,
EXECUTIVE SUMMARY: As part of CapMetro's desire to promote sustainability of operations through financial diversity, this resolution authorizes execution of an agreement with Clear Channel Outdoor, LLC to manage CapMetro's transit advertising program for a one (1) three-year base period with three (3) renewable option periods of two (2) years each. Clear Channel Outdoor, LLC will pay CapMetro a guaranteed payment or a percentage of transit advertising revenue, whichever is greater. The guaranteed payment for the base period is $7,727,250 and the total payment to CapMetro with base and options is $25,397,765.
SBE PARTICIPATION: Does not apply
PROCUREMENT: On April 10, 2025, a Request for Proposals was issue...
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