SUBJECT:
title
Approval of a resolution authorizing the President & CEO, or her designee, to finalize and execute contracts for marketing services with Sherry Matthews Group, Pulsar Advertising, ReconMR, Sensis and Satori Marketing in a total amount not to exceed $17,472,281 for one (1) base year and four (4) option years.
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FISCAL IMPACT:
Funding for this action is in the proposed FY2025 Operating Budget.
STRATEGIC PLAN:
Strategic Goal Alignment:
? 1. Customer ? 2. Community
? 3. Workforce ? 4. Organizational Effectiveness
Strategic Objectives:
? 1.1 Safe & Reliable Service ?1.2 High Quality Customer Experience ? 1.3 Accessible System
? 2.1 Support Sustainable Regional Growth ? 2.2 Become a Carbon Neutral Agency
? 2.3 Responsive to Community and Customer Needs ? 2.4 Regional Leader in Transit Planning
? 3.1 Diversity of Staff ? 3.2 Employer of Choice ? 3.3 Expand Highly Skilled Workforce
? 4.1 Fiscally Responsible and Transparent ? 4.2 Culture of Safety ? 4.3 State of Good Repair
EXPLANATION OF STRATEGIC ALIGNMENT: These contracts support the research necessary to understand our customers, test our digital properties and measure community perception, ensure resources for support of marketing communications in key CapMetro projects, and provide support for the ongoing development of CapMetro's internal web and digital properties. These contracts will support long-term strategic projects such as Service Plan 2035, customer experience testing, public safety, fare changes and campaigns associated with the value of transit, ridership, safety and special events.
BUSINESS CASE: This contract will allow CapMetro to work on projects that support the Strategic Plan in a highly flexible manner. The disciplines covered in these contracts supplement the skill sets of the Marketing and Communications team, allow CapMetro to engage these professionals o...
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